Little Malop

In 2019 The Geelong Advertiser, Victoria’s oldest newspaper, moved into their new headquarters at 128 Little Malop Street in Geelong. The historic building underwent a comprehensive architectural redesign, which celebrated much of its original character – featuring expanses of exposed concrete, high ceilings and the introduction of contrasting black steel detailing.

Coinciding with the launch of the new building was a need to develop new signage and environmental graphics. The project included building identification, installation art and statutory signage throughout the lobby and stairwells – introducing progressive visual communications for the premises, and its high profile new tenants.

Mostaghim

Mostaghim is a Sydney based Architectural practice recognised for its work across boutique hospitality, hotel, and residential developments. The studio's work rests on an understanding that design is fundamentally related to site and context, function and purpose.

With a growing team and new large-scale commissions, they required their brand to better reflect the calibre of their work and future ambitions. The project commenced with the renaming of the studio from Mostaghim & Associates, to Mostaghim – as a purer expression. The new identity was inspired by the principle of the architect being 'behind the work', not in front of it, and integrates a floating volume which sits upon the first initial of the practice's name. The symbol allows for multiple combinations, masking volumes of different widths and heights. The project included the primary identity design, company credentials and website interface.

Lua

There are stories of great women from every corner of the world, many of them unheard of by popular culture, yet their impact is far reaching. This was the inspiration behind Lua, a new women's jewellery brand named after Louisa Moore Getsinger – otherwise known as Lua.

As one of the first Western members of the Bahá'í Faith in 1897, she became recognised for her compassion and fearless determination, and symbolises those women who's conviction, often against great opposition, has carried them to illustrious heights.

The ambition for the Lua brand is to build a business that speaks to women with a genuine sense of purpose, and create thoughtful pieces to accompany life's journey. The project included brand naming, identity design, e-commerce website, social strategy and writing.

www.lua.studio

Geyer & Russell Reynolds Associates

With over forty-five offices across the globe, Russell Reynolds Associates are recognised as one of the world's leading executive recruitment firms. Working in collaboration with Melbourne architectural practice Geyer, the spacial branding and signage of their new Melbourne office in Rialto Towers needed to exemplify the tailored and premium positioning of their business.

Featuring gold mirror, bronze and translucent finishes, the design includes a multi-dimensional world map, as well as entry signage and office glazings – combining to inspire and elevate their new work environment.

Arc.

Architecture and human emotion are deeply connected, influencing the environments we live in and how we value them. This central theme informed the strategy and design for the Arc brand – a residential property business creating homes that deliver architectural quality and livability.

Every aspect of the brand is integrated to tell their story across collateral, photography, website, environmental and signage.

www.arcliving.com.au

Photographer: Emily Weaving

Hassell & Schiavello

Schiavello are one Australia's most recognised commercial fitout and construction businesses, with over 1200 staff locally and abroad.

Working in collaboration with Hassell architects, with a design inspired by the children's book 'Where the Wild Things Are', Schiavello's Melbourne showroom was transformed into a hidden urban jungle for the annual Saturday Indesign industry event.

Large scale exterior and interior environmental graphics covered expanses of glass across the showroom, while Hassell's interiors included life-size trees and a plywood monster who overlooked the thousands of visitors who came to the event.

Photography: Shannon McGrath, Chris Kapa

L.10

L.10 is a construction business specialising in the development of thoughtfully built residences. They commissioned the design of their new identity in a project including brand strategy development, naming and extensive application of the identity across a range of mediums.

Simplicity is a hallmark of the brand, with a bold typographic aesthetic applied across stationary, documentation, site signage, staff clothing and vehicles. Black and white photography accompanies their story, capturing the authentic texture, materiality and light of an L.10 construction site.

www.level10.net.au

Lily Rain

With over twenty-two stores and growing across the United States, Lily Rain is a women's fashion retailer providing a curated collection of jewellery, clothing, footwear, accessories and home decor.

Consisting of custom typography and an accompanying monogram, the identity was developed in close collaboration with the founders, and included a comprehensive strategy process leading to design work across the core brand, website, collateral and product packaging.

www.lilyrain.com

Up

Up Property is a boutique investment and development firm with a portfolio of projects exceeding $500m in end value to date. Their expertise lies in identifying and managing real estate opportunities that offer compelling upside potential. Design plays an integral role in every project on which they embark, and none other more importantly than their own brand.

As their long-standing creative partner since 2011, the extensive program of work developed for them has included the brand strategy, naming and identity design through to environmental signage, website, branded products and ongoing creative direction. Every aspect of the brand's expression is executed to support their commitment in taking their many projects forwards and upwards.

www.upproperty.com.au

Saba Mazloum

Shanghai based Cinematographer Saba Mazloum has worked on feature films with some of the most recognised actors in the world including Matt Damon, Kevin Spacey, Jet Li and Joie Qu Ying.

Saba's brand identity builds on his reputation as one of Asia's talented young cinematographers, assisting to position his work across his professional film reel and website.

His identity was inspired by diverse configurations of his most important tool – the camera – representing the variety of his craft through ever-changing and unpredictable viewpoints.

www.sabamazloum.com

Photography: Saba Mazloum

215 Browns Road

215 Browns Road in Noble Park, repositions a commercial and industrial site with dramatic large scale supergraphics and signage across its vast concrete facades and ground surfaces.

The environmental design formed part of a comprehensive strategy, including landscaping, wayfinding and tenancy signage – together culminating in a new sense of destination and place for the precinct.

Photography: Rachael Dere

Chamberlain Javens Architects

Chamberlain Javens Architects were a Melbourne based practice specialising in bespoke residential and commercial projects for a discerning client base. They required a web site which would assist in representing them in a highly competitive local landscape.

Their new site featured a carefully restrained user interface and expansive fullscreen photography, enabling the calibre of their work to illustrate their position as one of Melbourne's respected architectural practices.

The Streets Barber

Nasir Sobhani is an empathic barber who helps the homeless with the act of a free haircut, restoring their confidence and encouraging hope. His brand identity was developed to assist him in building his movement, and to support the world-wide exposure he has garnered.

Nas' contribution is not about the scissors that he holds, but rather the mirrors – enabling the vulnerable to see themselves in a new light. This key insight was the inspiration for his brand. Mirror frames surround the Streets Barber name and monogram, with typography inspired by Nas' vastly tattooed body. The identity is used extensively across Nas' social platforms, merchandise and short films, as he continues to build his movement from the streets of Melbourne to those of Moscow and New York.

www.thestreetsbarber.com

Photography: Bryce McCoy, Vidad Narayan

N° 1 Northcote Avenue

Designed by Mostaghim & Associates, N° 1 Northcote Avenue is a remarkable residence situated in one of Melbourne’s most desirable suburbs. Positioned on a beautiful tree-lined street, its dramatic facade and soaring volumes create spaces bathed in serenity and natural light.

Working in close collaboration with the architects and developers, the design of the exclusive sales campaign for the property featured the development of an identity, collateral pieces, writing and art direction of the marketing film and photography.

The campaign sensitively balanced the intent of the architecture, with the commercial requirements of the client, leading to the successful sale of the residence in a competitive premium market.

Photography: Christine Francis

New Atlas

Read by over five million people per month, New Atlas is an independant online news platform which champions the power of human endeavour, and the innovation and inspiration that drives people to create a better future.

Having been in operation for over a decade under the previous name Gizmag, its founders wanted to move the business into a new chapter on which its growth and reputation could be better secured.

The project featured a comprehensive strategy process which lead to creation of the New Atlas name, brand identity, website and key messaging.

www.newatlas.com

Anise K & Snoop Dogg

Australian producer and artist Anise K collaborated with hip hop artist Snoop Dogg on his new single 'Walking on Air'. Widely received by European and Middle Eastern audiences, the track was accompanied with performances and appearances at international music awards and a marketing campaign by Sony Music Australia.

The album design and art direction featured a surrealist theme, combined with Anise K's new brand mark which was used across social platforms, merchandise and music videos.

Photography: Marty Conklin

Gardens of the Spirit

Recognised on the UNESCO World Heritage List and often likened to an eighth wonder of the world, the terraced gardens of the Bahá'í World Centre in Haifa are the most visited site in Israel, with millions of people travelling annually to experience their beauty and wonder.

Capturing their significance for the first time in a comprehensive publication, Gardens of the Spirit features historic and modern day photographs, stories, facts and illustrations which reveal the rich history of these sculpted gardens, and the enduring impression they continue to leave on the lives of those fortunate enough to visit them.

Reprieve Australia

Reprieve Australia arranges for volunteer lawyers to provide legal and humanitarian assistance to activists and prisoners facing the death penalty in the USA and South-East Asia.

In a world where the process of establishing justice is so often fraught with injustice, Reprieve seeks to assist those most vulnerable in the prison system.

An identity was developed for them which features a robust typographic and messaging system, which could be easily implemented by their team of volunteers, along with photography from Tim Matsui – a photojournalist recognised for his rare work documenting inside US prisons.

Photography: Tim Matsui

This is Home

Every person experiences an emotive connection with the places and spaces in which they live. This central concept formed the foundation of the brand collateral for a new residential development limited to four townhouses in Mount Martha, Melbourne.

Presenting the residences through intimate reflections on the meaning of home and place, it also features aerial imagery of nearby coastal regions, alongside architectural renders, specifications and information for prospective owners.

Hassell & DAAC

DAAC is one of Australia's premium window furnishing specialists in the commercial sector. Their trade show stand at DesignEx, a leading trade exhibition, aimed to demonstrate the capabilities of their architectural mesh product while also creating a memorable brand experience for visitors.

Working in collaboration with Hassell Architects who designed the stand, the DAAC brand was sensitively integrated across the environmental signage, together with custom-made product tags which were attached to mesh product samples.

The stand was also subsequently awarded Best of Show.

Stand Photography: Earl Carter

De-jonge

Dutch textile manufacturer Febrik is recognised for introducing the world's leading knitted upholstery textiles. Their extraordinary fabrics are used across international furniture brands including Cassina, Ligne Roset, Moooi and Moroso.

De-jonge were the official Australian distributor for Febrik, prior to their acquisition by Kvadrat. To help represent the premium product, De-jonge required a brand that would resonate with the discerning local market of architects and interior designers.

The high-contrast serifed logotype aims to bring a contrasting yet complimentary tone alongside the modernist Febrik brand. Combined with high quality product imagery from the collection, the De-jonge brand is integrated across product samples, marketing collateral and online.

Furniture Photography: Febrik & Hanna Ernsting

88 Ricketts Road

88 Ricketts Road presented a compelling opportunity to reposition a commercial building, home to the likes of BlueScope Steel, and enhance its value for tenants and the owner through improved spacial branding and activation of common areas.

The scale of the building's significant glass facade, internal atrium and accompanying warehouses placed a number of restrictions on the interventions. These were overcome through thoughtful design and specification of materials.

Working in close collaboration with the client and interior architect, the project featured new wayfinding, environmental graphics, a primary building brand and a graphic floor for the atrium space.

HQ Moorabbin

HQ represents the first stage of a landmark lifestyle and business precinct planned for the former site of the Phillip Morris tobacco factory in Moorabbin, Melbourne. Featuring a team of architectural partners including Genton and Techne, the site plans to deliver a world class destination across seven re-envisioned buildings.

Bringing expertise in multi-disciplinary design, the studio's involvement in the project has been significant from the outset, including brand strategy, naming, brand identity and collateral design, as well as concept development for wayfinding and art direction of the HQ film in collaboration with 21-19.

The project promises to be one of Moorabbin's most significant new precincts, bringing to life an ambition and vision rarely seen at this scale.

Photography: Emily Weaving

Soul Food

Soul Food is a free event held each month at the National Gallery of Victoria, and formerly the State Library of Victoria. For over a decade it has provided a program featuring themes that genuinely bond audiences – from topics such as love and family, to equality and the environment.

Each event integrates live music, audio-visual projections and readings from faiths, philosophers, leaders and indigenous cultures all over the world.

 The purpose of Soul Food is to cultivate a greater sense of connectedness, inspiring guests to apply this in their lives. It has now grown to be held in over twenty locations across the world.

Having helped co-found the Melbourne event, the studio has been involved in a pro-bono capacity in developing the Soul Food brand and all AV projections and imagery, every month, for twelve years.

Schiavello ACT

As part of the national Schiavello group of companies, the ACT head office commissioned the design of their website with the aim of better communicating the diversity of the capabilities and solutions they offer.

Deep and broad in its content, the site required an intuitive user interface to navigate their extensive collection of products, from seating and storage systems to lighting, signage and healthcare solutions.

Flux Typeface

The Flux typeface was the outcome of a research project first started at the University of South Australia, which explored pattern recognition in typography and how changing the anatomy of letterforms impacts their rhythm and legibility. It was subsequently commercially licensed for worldwide distribution.

Flux has gone on to be used widely by designers and organisations across the globe, including as the brand font for the Python programming language, The Graham Norton Show on BBC, and The Davis Cup tennis.

Flux can be purchased from T-26 fonts and MyFonts.com.

Child Wise

Child prostitution operates at the very underbelly of society. A growing threat, it irreversibly damages the lives of countless innocent children across the Asia Pacific due to poor socio-economic circumstances and weak law enforcement.

In conjunction with the launch of a detailed report into the region, ChildWise commissioned the design of a publication – Mind the Gaps – which seeks to educate audiences about the inherent risks.

The design of the publication captures the dark theme of the 'the underside', featuring abstracted night-time street photography and a typographic aesthetic which references law enforcement documentation.

Mercy

The Mercy Campaign was an extraordinary project, in a legal case which would divide the Australian public. The brief was to develop a campaign brand to help save the lives of two Australian members of the 'Bali 9', Andrew Chan and Myuran Sukumaran, who were on death row for trafficking drugs from Bali.

The objective of the campaign was to urge the President of Indonesia, Joko Widodo, to grant clemency.

The campaign theme was driven by the inescapable fact that the President had the final word, and that this word could only be one of mercy. An identity was developed which invited activism, enabling the organisers and public to write their pleas of compassion into the identity system. The typography and colour of the brand linked directly to the paintwork of Kerobokan prison, where they were being held.

The project was a collaboration with Reprieve Australia, and acclaimed Barrister Julian McMahon, who in 2016 was awarded Victorian Australian of the Year. The campaign aired across world media, but was unsuccessful in saving Andrew and Myuran, who were subsequently executed in 2015.

Hassell & 469 Latrobe St

Working in collaboration with Hassell Architects, the entry lobby design for 469 Latrobe Street Melbourne was commissioned to transform the ground floor of this commercial office building with a heightened sense of arrival and atmosphere.

The wayfinding design features a large bladed and illuminated plinth, acting as a central focus point, while the lobby interior and lighting design by Hassell transformed the space into a world class environment.

Photography: Shannon McGrath

Valable Pour Une Entrée

Valable Pour Une Entrée was a limited-print studio publication which chronicled people taking photographs at the top of the Eiffel Tower, over a short period of time.

The publication is a social observation which captures the posture, expression and experience of visitors as they record their special moment at the highest point of one of the world's most famous and cherished landmarks.

The publication takes its name from a message printed on the admission ticket to the Eiffel Tower which reads Valable Pour Une Entrée (Valid for One Entry), further symbolising the rarity and often singularity of the experience for many.

Trunk

Trunk is a technology startup that builds new platforms to transform industries. By creating experiences that are a pleasure to use, with leading edge technology, they enable their clients to build businesses with the right foundations for growth and customer loyalty.

Having worked closely with the company founder on previous successful startups, the studio was engaged again to develop the Trunk identity and workplace branding.

Their new Melbourne office presented an opportunity to create a space closely aligned with their brand, with key aspects of the identity and colour palette integrated into the signage and glazings.

Being a Baha'i

Becoming a member of the Australian Baha'i Community is a pivotal moment for those individuals who embark on this journey. To support and encourage this process, the national body of the Australian Baha'i Community commissioned the design of a pocket sized publication for new community members.

Capturing the notion of transformation, the design of the book features abstracted flowering illustrations, combined with historical and current day information on day to day life as a Baha'i, and its focus on contributing to the betterment and unity of society.

Ailo

Ailo is an innovative technology platform that helps property management professionals become extraordinary. It enables them to convert and manage leads, learn about at-risk clients and analyse their business performance like never before – all from the palm of their hand.

A comprehensive strategy, naming and identity design program was commissioned to bring the brand to life, and included design development of early generations of the application interface.

The Ailo name seeks to feel like a friendly assistant and a sage, while the brand integrates rich colour, illustration and animation across a host of touchpoints, including the website, merchandise, interface icons and a brand film in collaboration with 21-19.

www.ailo.io

Nicholas Goodfellow

Nicholas Goodfellow is a criminal barrister who required a personal brand identity to help in positioning his expertise to clients, legal colleagues and law enforcement specialists.

The identity design features a monogram inspired by the notion of balance and duality – representing the different sides often encountered when establishing justice – of empathy and responsibility, fact and fiction. Herringbone patterns, inspired by the floors of historic courtrooms, also feature across the brand.

Pwn

Pwn (pronounced Pown) is an energy gum developed specifically for the computer gaming audience, bringing more rapid performance benefits than an energy drink while reducing the associated health risks.

With the founder having developed a first generation product, a new identity, packaging and product design was required for the next phase aimed at seeking further investment funding.

The Pwn logotype and radiating colour scheme was inspired by the pixelated typography and screens of 1980's console games, re-invisioned with a modern treatment. The diagonal contours of the typography were further carried through to the production of the individual gum pieces, bringing a close integration of both the identity and product design.

Organica

Organica was a Kuala Lumpur based yoga studio, cafe and lifestyle clinic providing a holistic approach to health and wellbeing.

Founded by two close friends and health professionals, they required an identity that could capture the various dimensions of the business under one brand.

The design of the Organica leaf represents a universal symbol of nature – one found in cultures from the east to the west – while also acting as a metaphor for growth. This simple expression is implemented across all aspects of the brand, from collateral and packaging through to merchandise, signage and and social platforms.

Copper Penny

Copper Penny was a Melbourne based women's fashion retailer carrying a curated selection of recognised women's labels from across the globe.

A close ongoing collaboration with the store saw the design and art direction of a series of campaigns – across print and online – that each brought to life a seasonal theme.

From the journey of a butterfly, to floral and typographic compositions, each campaign sought to connect with the Copper Brand story and their discerning clientele.

Photography Source: Maline Berger